Yoast SEO AI

Yoast SEO AI — I go to work in the office on Tues­days and coin­ci­den­tal­ly, it’s on Tues­days that Yoast SEO sends out its email newslet­ters. Every time I read these newslet­ters on the way home from the office.

Last time they talked about User-agent: GPT­bot (Dissa­low: / of course), and also announced an update to their plu­g­in and promised to add AI to it. I read about it, thought it was inter­est­ing and imme­di­ate­ly for­got about it. But today a new newslet­ter arrived and it con­tained news about updat­ing the plu­g­in and adding AI func­tions to it.

For money yes

I’ll imme­di­ate­ly make a reser­va­tion that the AI func­tion is avail­able only to own­ers of Pre­mi­um, i.e., the paid ver­sion of the plu­g­in. Well, since I hap­pen to be like this, let’s try what kind of AI is there.

It’s strange, but late­ly, for unknown rea­sons, I began to delve deep­er into SEO. And now I’m already mak­ing, so to speak, sit­u­a­tion­al pub­li­ca­tions. Usu­al­ly, I nev­er tried to catch the hype by pub­lish­ing on the day of the event. This time I also think there won’t be any hype, but I’m still writ­ing about it.

Does it work with Cyrillic?

Spoil­er — yes!

The first thing that came to my mind after the thought that I should try this AI as part of Yoast SEO was that it would not work with Cyril­lic, but then I imme­di­ate­ly remem­bered that I now have a cropped ver­sion of the site in Eng­lish, which is exact­ly what I need devel­op. That is, the test must take place no mat­ter what.

Installation and activation

Next, I think I need to update the plu­g­in, I go to the admin pan­el and go to plu­g­ins, and every­thing is emp­ty there, no hints about the need for an update or any­thing like that. A minute lat­er I remem­ber that I have a mul­ti­site and go to the mul­ti­site plu­g­ins sec­tion. Hur­ray, there is a sug­ges­tion to upgrade to ver­sion 21.0. Updated.

Well, I think that’s it, now we will gen­er­ate the title and descrip­tion, by the way, this is all AI, this is what Yoast SEO itself writes:

Yoast SEO Pre­mi­um 21.0 comes with AI! You can now gen­er­ate titles and meta descrip­tions with help from gen­er­a­tive AI. Our AI reads your con­tent, under­stands it, and cre­ates accu­rate, engag­ing titles and descrip­tions. Find out more about what’s new in Yoast SEO Pre­mi­um 21.0 in our release post!

Yoast SEO Devel­op­er blog

For me per­son­al­ly, this is even very rel­e­vant, pri­mar­i­ly for old records, because a cou­ple of years ago I put some­thing on top of all this that wouldn’t even fit into the mouth of a tiger shark.

Then again, you can say run to the first pub­li­ca­tion that comes across in which there is no descrip­tion and there is no AI, there is no but­ton that was shown in the screen­shot in the announce­ment. Okay, I think, I go to the Eng­lish site, also to a pub­li­ca­tion with­out descrip­tion and there is no but­ton there. I smoke, I go to read the announce­ment more care­ful­ly and find there a men­tion that the AI func­tion must still be acti­vat­ed in the set­tings after updat­ing the planin. No more words, here it is (beta), first from the right:

Using Yoast SEO AI

If you’ve read this far and haven’t black­list­ed my site, that’s a suc­cess. After all the suf­fer­ing with updates and acti­va­tions of the plu­g­in, the cov­et­ed AI but­ton final­ly appeared in the Yoast SEO inter­face, here it is:

I take a screen­shot direct­ly as part of this record­ing (almost a live broad­cast), it’s time to click and under­stand what’s going on with the Cyril­lic alpha­bet. Cry!

And again ask­ing to agree with some­thing, I’m already tired. I tick the box, agree, click!

Yoast SEO AI title generation

And final­ly, mag­ic hap­pens, which these days won’t sur­prise any­one. The plu­g­in sug­gests a title based on the text of the pub­li­ca­tion. It’s nice that it also adds vari­ables. It is pos­si­ble that the pres­ence of vari­ables dur­ing AI gen­er­a­tion is influ­enced by the fact that they are present before gen­er­a­tion. In terms of qual­i­ty, I chose an option from the top five. Either I’m already tired or he’s just fine.

This is what it looks like:

No mat­ter what, the result works.

Yoast SEO AI description generation

Well, not bad, not bad, but what about the descrip­tion? And there every­thing is exact­ly the same, but specif­i­cal­ly in my case there were no vari­ables and the first five options were with a fair amount of non­sense. I clicked gen­er­ate more options, the plu­g­in thought and first gen­er­at­ed a time­out error (beta zhezh). And then I clicked again and it gave me options that I could choose from.

Here is the screen with the last five options where I selected:

We can say that the exper­i­ment was a suc­cess, and I wrote the biggest post in the his­to­ry of my blog (I think there are more, but I didn’t write them).

Conclusion and conclusions

To write that arti­fi­cial intel­li­gence is pen­e­trat­ing deep­er and deep­er into our lives, I think, would be the height of banal­i­ty. In gen­er­al, any con­clu­sions will be banal because noth­ing spe­cial, of course, has hap­pened now.

But I will repeat what I am sure many have already for­mu­lat­ed and writ­ten, name­ly — there is no point in run­ning around the Inter­net and jump­ing from site to site in order to keep up with the top­ic of AI. I’m sure many have seen enough of social media. net­works with the next selec­tion of neur­al net­works will def­i­nite­ly go check how it real­ly works. AI will come on its own and will come to where peo­ple are already work­ing and to those famil­iar pro­grams in which every­one is already sitting.

I’ve already got­ten into Pho­to­shop, and I think Fig­ma too, but what next? Able­ton, What­sApp, YouTube, VK and so on…

What about AI specif­i­cal­ly in Yoast SEO? In the first test, I was not able to feel the poten­tial resource sav­ings and process accel­er­a­tion. Even con­sid­er­ing that I don’t par­tic­u­lar­ly like writ­ing and don’t know how. But I’m sure this is just the begin­ning. Here is a but­ton for AI gen­er­a­tion of titles and descrip­tions for all entries in the back­ground, give me two. And no one yet said that we should stop only at the title and descrip­tion (hehe).

Thank you for your attention!

Word­Press plu­g­in website.

More posts about arti­fi­cial intel­li­gence on the Tiku Dig­i­tal blog.

Tags

AI SEO