Marketing is the process of promoting and selling products or services by identifying customer needs and creating value. It involves researching target audiences, developing strategies, and implementing tactics to communicate with and engage potential customers. Marketing encompasses various activities, including advertising, public relations, content creation, and sales, all aimed at building brand awareness, generating leads, and driving sales. Effective marketing focuses on delivering the right message to the right audience at the right time, ultimately fostering customer relationships and ensuring business growth.