B2B tag

B2B (short for Busi­ness-to-Busi­ness) refers to com­mer­cial trans­ac­tions between busi­ness­es, rather than between a busi­ness and indi­vid­ual con­sumers (B2C). In a B2B mod­el, prod­ucts or ser­vices are sold from one com­pa­ny to anoth­er. Exam­ples include man­u­fac­tur­ers sell­ing parts to oth­er man­u­fac­tur­ers, soft­ware com­pa­nies pro­vid­ing plat­forms to enter­pris­es, or whole­salers sup­ply­ing goods to retail­ers. B2B often involves longer sales cycles, bulk orders, and rela­tion­ship-dri­ven strategies.