Online tree store “Derevoo” ★

Catalog

The site orga­nizes a sim­ple and con­ve­nient cat­a­log with cat­e­gories of dif­fer­ent plants. Pages with detailed descrip­tions of plants allow you to choose plant options by size and age.

Unob­tru­sive nav­i­ga­tion ele­ments on cat­a­log, cat­e­go­ry and spe­cif­ic plant pages pro­vide a con­ve­nient buy­er’s jour­ney on the site. They also ben­e­fit SEO through inter­nal linking.

Tree blog

Blog about trees is designed to help cus­tomers of the online store and tell var­i­ous use­ful infor­ma­tion about trees and shrubs. For exam­ple, how to make jam from apri­cots in the sec­tion “Gar­den and veg­etable garden”.

Blog posts are designed to con­vert infor­ma­tion demand into orders and pur­chas­es. For this pur­pose, rel­e­vant prod­uct wid­gets are placed in the entries. You read about shrubs in land­scape design and can imme­di­ate­ly order shrubs in the store to dec­o­rate your plot.

No web­site can do with­out the “About Us” page nowa­days. Online tree store “Derevoo” is no excep­tion — you can’t write about your­self, as they say. A sep­a­rate page also presents addi­tion­al ser­vices, such as plant­i­ng and land­scape design.

Design

The site adapts per­fect­ly to dif­fer­ent screen sizes, devices and input meth­ods. The high speed of the online store pro­vides a great user expe­ri­ence and makes order­ing plants even more enjoyable.

The design of the site as a whole is quite min­i­mal­is­tic and under­stat­ed, with great atten­tion to detail and typog­ra­phy. The brand­ed font, col­ors, icons, and emo­ji cre­ate a unique and cozy style that is imme­di­ate­ly mem­o­rable and dis­tin­guish­es the site from oth­ers in the category.

Order placement

The store uses a stan­dard check­out scheme through the cart col­lec­tion. I made the inter­face of the cart and the check­out screen as con­ve­nient and pleas­ant for cus­tomers as pos­si­ble. Only nec­es­sary fields and noth­ing super­flu­ous that could dis­tract from the purchase.

A sim­ple feed­back form is used on the web­site to order ser­vices and con­sul­ta­tions. This allows you not to tire poten­tial buy­ers by fill­ing in a large amount of infor­ma­tion. It is enough just to fill in the name and phone num­ber, after that a ken­nel spe­cial­ist will call and pro­vide the nec­es­sary support.

The design of the form is bright enough to be noticed, but not annoy­ing. Green (the col­or of grass, plants) calms the ner­vous sys­tem. Our eyes rest when per­ceiv­ing the shades of green.

Conclusion

I devel­oped the online tree store “Derevoo” on Word­Press with the WooCom­merce plu­g­in. The design theme was adapt­ed to the pre­vi­ous­ly devel­oped cor­po­rate iden­ti­ty of the company.

With love ? to plants!

Tags

Internet marketing Web design Website WordPress