Derevoo online tree store — I made a modern and user-friendly online store for a plant nursery.
Task. To make a site of online store of trees.

Catalog
The site organizes a simple and convenient catalog with categories of different plants. Pages with detailed descriptions of plants allow you to choose plant options by size and age.


Unobtrusive navigation elements on catalog, category and specific plant pages provide a convenient buyer’s journey on the site. They also benefit SEO through internal linking.
Tree blog
Blog about trees is designed to help customers of the online store and tell various useful information about trees and shrubs. For example, how to make jam from apricots in the section “Garden and vegetable garden”.


Blog posts are designed to convert information demand into orders and purchases. For this purpose, relevant product widgets are placed in the entries. You read about shrubs in landscape design and can immediately order shrubs in the store to decorate your plot.

No website can do without the “About Us” page nowadays. Online tree store “Derevoo” is no exception — you can’t write about yourself, as they say. A separate page also presents additional services, such as planting and landscape design.


Design
The site adapts perfectly to different screen sizes, devices and input methods. The high speed of the online store provides a great user experience and makes ordering plants even more enjoyable.
The design of the site as a whole is quite minimalistic and understated, with great attention to detail and typography. The branded font, colors, icons, and emoji create a unique and cozy style that is immediately memorable and distinguishes the site from others in the category.

Order placement
The store uses a standard checkout scheme through the cart collection. I made the interface of the cart and the checkout screen as convenient and pleasant for customers as possible. Only necessary fields and nothing superfluous that could distract from the purchase.


A simple feedback form is used on the website to order services and consultations. This allows you not to tire potential buyers by filling in a large amount of information. It is enough just to fill in the name and phone number, after that a kennel specialist will call and provide the necessary support.
The design of the form is bright enough to be noticed, but not annoying. Green (the color of grass, plants) calms the nervous system. Our eyes rest when perceiving the shades of green.

Conclusion
I developed the online tree store “Derevoo” on WordPress with the WooCommerce plugin. The design theme was adapted to the previously developed corporate identity of the company.

With love ? to plants!