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Identity of the musical group Deerror

 51 Deerror Identity

The iden­ti­ty of the musi­cal group Deer­ror — this is one of the largest works in my port­fo­lio, I have been mak­ing this cor­po­rate iden­ti­ty for quite a long time, col­lect­ing it in par­al­lel with the work on the music of the Deer­ror group.

Task. Make a cor­po­rate iden­ti­ty for a musi­cal group.

Фирменный стиль музыкальной группы Deerror
Iden­ti­ty of the musi­cal group Deerror

Music has always tak­en a sig­nif­i­cant part in my life and the project of the musi­cal group Deer­ror has always been and will remain very spe­cial for me.

The main ver­sion of the Deer­ror logo

Deerror Logo

The Deer­ror logo has many dif­fer­ent options for all pos­si­ble place­ments. At the same time, the logo retains its integri­ty and recognition.

Alter­na­tive ver­sion of the logo
Logo option for small formats
Icon for very small placements
Very thin
Main logo
For small formats
Extreme­ly thin ver­sion of the logo

In prac­tice, the most effec­tive ver­sion of the logo turned out to be an icon com­bined with a text part. It is very con­ve­nient to place it on var­i­ous formats.

Alter­nate icon
For small for­mats b/w
Alter­nate ver­sion of the icon b/w
Icon for very small place­ments b/w

Branded grid

A rather unusu­al solu­tion for this work was the devel­op­ment of a cor­po­rate grid based on the logo. This deci­sion gives the group’s cor­po­rate iden­ti­ty more indi­vid­u­al­i­ty and originality.

Hor­i­zon­tal grid
Grid text example
Grid Hor­i­zon­tal Poster

Based on the cor­po­rate grid, tem­plates for hor­i­zon­tal and ver­ti­cal posters were pre­pared for quick adap­ta­tion to a spe­cif­ic event.

Ver­ti­cal grid
Grid text example

One of the key ele­ments of the cor­po­rate iden­ti­ty is the vari­able back­ground, which is based on a com­plex gradient.

The cor­po­rate iden­ti­ty of Deer­ror is active­ly applied in prac­tice and devel­oped. An updat­ed and expand­ed descrip­tion of this work can be found on my Behance and Dpro­file pages.

Learn more at Behance.com

Read more on Dprofile

For the band’s music releas­es, I have pre­pared many cov­er for­mats and mock­ups for their presentation.

Record and CD

Deerror cover design

For the band’s very spe­cial music releas­es, I’ve designed a cov­er tem­plate for lim­it­ed edi­tion vinyl records.

Vinyl record design
CD design
Cov­er for record­ings of rehearsals
Deer­ror Stu­dio Ses­sions 0002
Sin­gle cover
Deer­ror Stu­dio Ses­sions 0003
Deer­ror Stu­dio Ses­sions 0004

Deerror website

As part of this project, I also designed the Deer­ror web­site, which has a sep­a­rate page in my portfolio.

Deer­ror website
Video teas­er
Busi­ness card front
Busi­ness card back
Stack of busi­ness cards
Busi­ness card back
Busi­ness card front

Brand­ed merch is an inte­gral part of any musi­cal group. For Deer­ror, I pre­pared basic T‑shirt designs and prin­ci­ples for updat­ing them based on the design of new releases.

T‑shirt with full print
Basic logo T‑shirt
Invert­ed logo T‑shirt

 51

17 June 2019

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Posters for 2014

Posters for 2014, as well as t‑shirts, t‑shirts, sweat­shirts, cas­es and stick­ers for phones, tablets and lap­tops. This year there...

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