Weighted Eye Masks are a cross between sleep masks and weighted blankets.
As with all eye masks, the main function is to block out light.
But weighted masks can also help relieve stress.
(Like weighted blankets, this is based on the idea of deep pressure stimulation.)
Ironically, users report that weighted masks can also help with headaches and migraines.
Texas-based startup Talking out of Turn sells a set of weighted eye masks. Masks designed to be heated or frozen claim to provide “muscle tension relief”.
And Gravity sells a weighted headband designed to be used as a sleep aid. The brand has raised $4.73 million on Kickstarter for its initial product.
Weighted eye masks — what’s next?
Weighted eye masks are part of the sleep optimization product metatrend.
28% of people worldwide suffer from insomnia.
And the “sleep economy” value is $488 billion. This area going to grow to $585 billion by 2024.
Sleep gum is an extremely fast growing product category with 1860% growth in searches in the last 5 years.
Klova is a specialist sleep brand. It sells chewing gum, as well as sleep patches and weighted blankets.
In a sleep study, 92% of participants reported falling asleep faster with the Klova patch. And each participant recommended a product.
The patches bring in approximately $48,150 per month through Amazon.
Other topics in the metatrend showing strong growth include sleep oxygen monitors, melatonin, and neorhythm (a headband that emits electromagnetic pulses).
